<p>Job Description</p> <p>Overview</p> <p>System Marketing Brand Manager - Specialty Care</p> <p>Indiana University Health is seeking a dedicated and enthusiastic marketing professional to join our growing team and further our vision of making Indiana one of the nation's healthiest states.</p> <p>Communicating to both physician and consumer audiences, the System Marketing Brand Manager performs a wide variety of functions for the Specialty Care Marketing team and supports the achievement of strategic marketing objectives through the development and execution of effective marketing strategies and brand plans.</p> <p>IU Health is ranked No. 1 in Indiana by U.S. News & World Report and is a leader in providing the highest level of specialized care. Combined with the latest technology, research breakthroughs and a partnership with the Indiana University School of Medicine, this presents a unique opportunity to learn and grow as a marketer in an exciting field. The System Marketing Brand Manager will have the opportunity to work on a variety of service line and system priorities, as deemed appropriate.</p> <p>Key activities:</p> <p>Develops and implements service line marketing strategy and effective brand plans to achieve system and business unit short and long-term patient acquisition growth goals</p> <ul> <li>Leads the collaborative approach to developing and executing marketing initiatives, where input and expertise from various cross-functional teams are leveraged to achieve shared objectives </li><li>Directs the creation of omni-channel marketing campaigns through agency collaboration, creative development and design to effectively represent specialty care services to target audiences (consumers and physicians) </li><li>Monitors, interprets and reports performance data, along with competitive market insights and trends; identifying opportunities to refine the brand plan and optimize marketing campaigns to achieve brand measures of success. </li><li>Represents the voice of the customer and seeks insights through research; applies audience segmentation to marketing campaigns, collateral development and other tactics. </li><li>Supports internal and external content creation and identifies opportunities to amplify messaging through social media, public relations, physician liaisons and more </li></ul> <p>The ideal candidate is proficient and has proven experience working across functions to lead the development and execution of marketing strategies and plans in a matrix environment that achieve organization goals. The candidate should be a self-starter, critical thinker, highly organized, resourceful and a strong communicator and collaborator, with keen attention to detail, the ability to manage projects with sound methodologies and the desire to pursue a career in healthcare marketing for a mission-driven organization. Experience in physician marketing and marketing support of a sales or physician liaison team is a preferred.</p> <p>Required experience should include:</p> <ul> <li>Bachelors Degree Required. Masters Optional. </li><li>5-7 years of relevant experience - preference toward degrees in Marketing, Business, Sales, Journalism, or healthcare-related field preferred </li><li>Healthcare related industry experience, specifically, marketing to health care marketing professionals (HCPs) or physicians marketing and direct to consumer marketing. </li><li>Building and executing upon paid, owned and earned media campaigns </li><li>Marketing strategy and planning, digital marketing and advertising agency management </li><li>Experience with matrix organization and complex work environment </li><li>Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions. </li></ul>