<p>WHY JOIN US:</p> <p>Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.</p> <p>Competitive Compensation: We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.</p> <p>Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.</p> <p>Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.</p> <p>Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being.</p> <p>Opportunity: A continuous focus on professional development with many opportunities for training & career growth.</p> <p>Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.</p> <p>The Marketing Automation Specialist will leverage the latest technology and tools to automate marketing workflows and tasks across the full digital spectrum, including social media marketing, email marketing, and other digital marketing tactics. This role involves creating, implementing, and optimizing digital marketing strategies, collaborating with stakeholders, including inside sales, and performing other duties as assigned.</p> <p>Key Responsibilities:</p> <ul> <li>Develop, implement, and optimize automated marketing campaigns to nurture leads, drive engagement, and grow the customer base </li><li>Utilize the latest technology and tools to automate marketing workflows and tasks </li><li>Build and launch email campaigns and product nurture campaigns. This may include email template setup, drip campaign setup, A/B testing, scheduling, tracking, and measuring KPI's </li><li>Collaborate with stakeholders, including inside sales and other cross-functional teams, to ensure alignment and effectiveness of marketing initiatives </li><li>Report campaign results regularly and provide recommendations to leadership and key stakeholders </li><li>Measure and optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability </li><li>Perform other duties as assigned </li></ul> <p>Qualifications:</p> <ul> <li>Bachelor's degree in Marketing or related field. </li><li>Minimum of 3 years of proven experience in digital marketing </li><li>Familiarity with marketing analytics tools and digital marketing platforms, including Active Campaign, Google Analytics, WordPress, SEMrush, and/or similar tools/platforms </li><li>Experience in B2C marketing preferred </li><li>Strong organizational, project management skills, and the ability to manage multiple projects simultaneously </li><li>Proficiency in data analysis and reporting </li></ul> <p>Here at Superior Plus Propane, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals, we welcome all qualified candidates to apply. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at sppcareers@superiorpluspropane.com to let us know how we can enhance your experience.</p> <p>Other details</p> <ul> <li>Job Family USA </li><li>Pay Type Salary </li><li>Employment Indicator Full Time </li></ul> <p>Apply Now</p> <ul> <li>Philadelphia, PA, USA </li><li>Rochester, NY, USA </li><li>Wayne, PA 19087, USA </li><li>Virtual </li></ul>