<p>At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.</p> <p>With more than half of the world's population active on social media, Lilly is seeking a high-capacity Team Leader with demonstrated enterprise digital engagement capabilities leadership experience to accelerate its Social Media Center of Excellence to drive meaningful consumer and healthcare provider (HCP) engagement, improve health outcomes, and fuel business growth!</p> <p>The social media landscape is constantly changing! New platforms emerge rapidly, privacy and policy changes occur frequently, and network products and user experiences are continuously innovating. User behavior and loyalty shift, and new ways to leverage data, content, and technology are developed. Geopolitical events and changes in company leadership add to the industry's volatility.</p> <p>The Social Media Center of Excellence is part of Lilly's Digital Engagement and Creative Capabilities organization, joining leaders from the Enterprise Websites (EWI), Search Capabilities, and Creative Capabilities teams who collectively design and deploy integrated, innovative, and scalable digital marketing strategies, solutions and content that address customer and business needs across Business Units, Functions, and Geographies.</p> <p>Lilly recognizes the need to keep a continuous pulse on the Social Media landscape to ensure its solutions and expertise remain compliant and relevant as it strives to meet the needs of consumers and customers when and where they want to engage with us. The Senior Director of Social Media is charged with leading and coaching a highly motivated team of experts and resourcing compliant and scalable operating models for Social Media Listening, Strategy and Operations, and Community Management, while driving channel innovation in collaboration with the Digital Engagement Tech@Lilly, Search Capabilities, Enterprise Websites, Brand Partnerships, Paid Media, and Brand teams, as well as other Cross- Functional Partners across the globe.</p> <p>Responsibilities:</p> <p>The Senior Director of Social Media will lead a team of experts to share platform-specific data and insights, develop strategies for audience engagement, enhance operational and technical capabilities, drive innovation, and implement best practices to achieve global business objectives.</p> <ul> <li>Foster innovation and steer the long-term vision for the Social Media Center of Excellence to be a best-in-any class capability supporting Lilly's mission and vision. Lead, scope, and scale Social Media strategy, operating model, staffing, resources, and technology, and coach team of subject matter experts to implement the vision. </li><li>Inspire a data-driven culture, guiding cross-functional teams with advanced analytics to optimize brand strategies, elevate performance metrics, and drive sustainable business growth. Obsessively test and learn to optimize processes, content and performance. </li><li>Deliver breakthrough, digital-first content across paid and organic, resulting in high-performing paid content and owned content that is compelling enough to be shared on platforms such as TikTok, Instagram, Reddit, and YouTube, elevating brand presence and achieving significant KPIs, all within the framework of regulatory compliance and brand integrity. </li><li>Prioritize Risk Mitigation. Secure cross-functional collaboration to assess new promotional delivery methods, obtaining appropriate reviews, approvals and/or change- orders and completing appropriate documentation to enable compliance. Ensure Social Platforms and Campaigns operate with strict compliance per all company procedures, promotional guidelines and practices, privacy policies, and all other relevant FDA- and/or quality- or process-related policies and procedures. Partner with Ethics & Compliance, Tech@Lilly, Brand Teams, Legal, Enablement, and Privacy to ensure appropriate execution of channel marketing and/or communications strategies. Demonstrate knowledge and commitment to all applicable laws, regulations and policies that govern the conduct of Digital and Social media-related activities. </li><li>Chair Global Social Media Enablement Team (GSMET), which governs the approval and enablement of new Social Media platforms and accounts, as well as use cases or implementation strategy changes to existing Social Media platforms and accounts. Serve as Social Media Agency Business Owner, Social Listening Platform Owner, and Content Publishing & Community Engagement Platform Owner. </li><li>Facilitate cross-functional collaborations and ongoing communication with key internal and external partners (e.g., Consumer & HCP Paid Media, Search Capabilities, EWI, Brand Partnerships, Business Intelligence & Analytics, and Consumer and HCP Brand Teams) to align on Social Media strategy and objectives, set expectations, lead service level agreements and/or funding models, determine priorities, and deliver solutions with measurable results. Initiate exchange of learning and outcomes and replicate best practices. </li><li>Grow ongoing connections with External Social Media Platforms and Digital Third- Party Experts (e.g., Social Networks, Gartner, Conference Board, SocialMedia.org, Content Houses) to stay ahead of evolving Social Media technology and product offerings. </li><li>Recruit, develop, and inspire diverse skilled Social Media marketing talent and champion an inclusive, entrepreneurial "Team of Teams" leadership style to develop and advance the next generation of Lilly leaders. Coach and mentor to manage team performance, develop marketing competencies, and help teammates chart successful career paths and development plans at Lilly. </li></ul> <p>Basic Requirements:</p> <ul> <li>Bachelor's degree in Marketing, Communications, Business Administration, or a related field. </li><li>Minimum of 12+ years of progressive experience in brand strategy or digital marketing, with at least 10+ years in a leadership role. </li><li>Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position. </li></ul> <p>Strong Preferences:</p> <ul> <li>MBA or advanced degree </li><li>Demonstrated success in developing innovative marketing campaigns and activations that align with business objectives, capture consumer attention, drive engagement and deliver measurable business results. </li><li>Strong leadership and leadership skills with experience in leading and developing high-performing teams. </li><li>Proficiency in analyzing data and metrics to inform decision-making and optimize marketing strategies. </li><li>Excellent written and verbal communication skills, with the ability to effectively present ideas and strategies to partners at all levels.Proven experience leading initiatives to optimize compliance and operational effectiveness, including performing internal and/or external audits and working with external consultants. </li></ul> <p>Additional Preferences:</p> <ul> <li>Proficiency in enterprise digital and/or social media management and capacity planning platforms and tools (e.g. Sprinklr, NetBase, Quid, Adobe Workfront). </li><li>Proven track record as a Digital Marketing Innovator with understanding of Social Media's role within the broader Digital Engagement landscape. </li><li>Deep understanding of current trends, best practices, and technologies in social media. Knowledge of Social Networks (TikTok, Reddit, Facebook, Instagram, YouTube, LinkedIn, X, etc.). </li><li>Strong marketing and organizational agility; ability to collaborate, lead, and prioritize across multiple work streams and teams. </li><li>Working knowledge of Digital/Web Accessibility requirements </li><li>Proficient in digital technical and campaign development, content creation, paid media strategy, and capacity planning. </li><li>Fluency in Digital Data/Analytics with experience using analytics tools and data to drive Digital/Social KPIs, business results, and continuous optimization. </li><li>Proven ability to translate customer/stakeholder insights and strategies into effective marketing/communications plans. </li><li>Understanding of brand marketing and planning process. </li><li>Thrives in complex, dynamic, changing environment and ambiguity. </li></ul> <p>Additional Information:</p> <ul> <li>Travel: 10-25 percent </li><li>Position Location: Indianapolis; RELOCATION WILL BE REQUIRED FOR THOSE OUTSIDE THE INDIANAPOLIS AREA. </li><li>Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status. </li></ul> <p>#WeAreLilly</p> <p>Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.</p> <p>Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.</p> <p>Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women's Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.</p> <p>Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is</p> <p>$150,000 - $220,000</p> <p>Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.</p> <p>#WeAreLilly</p>