<p>Req Id: 16990</p> <p>Job Title: Student (2)</p> <p>City: West Lafayette</p> <p>Job Description:</p> <p>Job Summary</p> <ul> <li> <p>Work with the Communications to plan and schedule posts, pulling information from various sources on campus to create posts for varied audiences.</p> </li><li> <p>Strengthen and protect LASER's brand and image online. Ensure all LASER social media pages and posts maintain brand standards.</p> </li><li> <p>Timely respond in the voice of LASER to questions and/or comments on posts.</p> </li><li> <p>Work with the Communication Team to develop social media content based on LASER news stories and other events within the university.</p> </li><li> <p>Timely engage with network members as need arises and also when questions are posted and sent to LASER website and social media accounts.</p> </li><li> <p>Take direction from other LASER staff members on social media components of integrated marketing projects.</p> </li><li> <p>Experiment with alternative ways to leverage social media activities.</p> </li><li> <p>Consistently monitor activity on all LASER social media presences and elevate PR concerns to leadership.</p> </li><li> <p>Analyze social media metrics to report and make recommendations on upcoming posts and engage with the audience.</p> </li><li> <p>Review calendar of events throughout LASER to schedule posts accordingly.</p> </li><li> <p>Research peer and other institutions to review what others are doing through social media to enhance knowledge generation and sharing while allowing for inclusivity.</p> </li><li> <p>Monitor trends and applications in social media tools, and appropriately apply that knowledge to increase use of social media at LASER.</p> </li><li> <p>Administrative duties as assigned.</p> </li></ul> <p>Education</p> <p>Experience</p> <ul> <li> <p>Experience in content creation for social media platforms - especially Instagram, Twitter, Facebook and LinkedIn.</p> </li><li> <p>Experience with current social media platforms and ability to professionally customize messages for various audiences.</p> </li><li> <p>Ability to work with social media monitoring software (Hootsuite, UberVu, TweetDeck).</p> </li><li> <p>Self-starter with demonstrated experience working on multiple projects; learning from supervisors and collaboration with the entire communications team.</p> </li><li> <p>Skilled in digital photography for creating visual posts on social media profiles is helpful.</p> </li><li> <p>Ability to write/edit posts in a clear and concise manner when reposting existing university stories in shortened online format.</p> </li><li> <p>Ability to create short summaries while posting information on social media.</p> </li><li> <p>Strong organizational skills, managing processes under deadlines.</p> </li><li> <p>Team player with ability to work collaboratively with office colleagues.</p> </li><li> <p>Ability to undertake/execute any other related duties assigned.</p> </li></ul> <p>FLSA Status</p> <p>Non-Exempt</p> <p>Apply now</p> <p>Posting Start Date: 11/15/21</p>