<p>We have many opportunities available on our other career site pages. Click here to link to our careers page!</p> <p>Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People - and the love their actions inspire - are what drive us. We're not only proud of the love we inspire outside our walls, we're especially proud of the diversity, inclusion and equity we're inspiring inside. There are dynamic career paths awaiting you - rewarding opportunities to impact the lives of others and inspire love. Join us!</p> <p>JOB SUMMARY:</p> <p>The Content Specialist will report to the Site Content Manager and collaborate with the Site Merchants and Marketing teams to plan and execute strategic content that boosts engagement, supports product category sales, drives new initiatives, enhances natural search rankings, and delivers an exceptional omnichannel customer experience.</p> <p>The Content Specialist will also work closely with the User Experience, Digital Marketing, and Social Media teams to ensure new content is shared across channels and that messaging remains cohesive. Additionally, the role includes implementing weekly SEO enhancements based on guidance from the Search Team and third-party agencies to improve organic visibility.</p> <p>This is a Hybrid position and would require availability to work in the Akron or Dallas Support Center</p> <p>MAJOR RESPONSIBILITIES/ESSENTIAL FUNCTIONS:</p> <ul> <li>Content Creation & Management: Plan & execute engaging content for Kay & Kay Outlet websites through CMS to encourage browsing, discovery, and conversion. Ensure content is cohesive across all digital marketing channels and provides a seamless omnichannel experience. </li><li>SEO Optimization: Manage and update organic content to improve Google search rankings. Partner with the SEO Manager and Search Agency to adjust content based on evolving Google Core Vital benchmarks. </li><li>Third-Party Tool Management: Govern and leverage third-party marketing tools (e.g., BazaarVoice, Medallia, SYTE) to listen, learn, and improve the customer experience. </li><li>Collaboration with Merchandising Teams: Work with the Merchandising teams to create product categories, enhance online search results, and launch new brands/collections. </li><li>Website Audits & Issue Resolution: Perform regular audits on Kay & Kay Outlet websites and escalate issues, submit tickets, and participate in UAT testing to approve new/enhanced features. </li><li>Creative Collaboration: Partner with Creative Services to develop content that aligns with customer needs, is competitive in the market, and follows brand guidelines. </li><li>Data-Driven Content Strategy: Analyze the impact of website content and product assortments to optimize the customer experience, using insights to inform future content and planning. </li><li>Device & Market Optimization: Produce content optimized for various shopping devices and help personalize content to meet the needs of different markets. </li><li>Campaign & Special Projects: Create and manage content briefs, wireframes, and marketing jobs for campaigns and special projects. </li><li>Navigation Optimization: Ensure seamless, intuitive navigation, improving user experience and making it easier for customers to find products and information quickly. Ensure content is structured to enhance discoverability and support effective site navigation paths. </li><li>Content Validation: Ensure all content requests are fulfilled according to the brief and wireframes. </li><li>Performance Monitoring: Maintain performance dashboards to measure campaign success, identify opportunities, and gather actionable insights for future content strategies. </li><li>Competitive Analysis: Conduct regular competitive benchmarking, document emerging trends, and share insights with internal teams to stay ahead of the market. </li></ul> <p>QUALIFICATIONS:</p> <ul> <li>Bachelor's degree in business, Merchandising, Marketing or related field, preferred </li><li>3+ years' experience in content marketing, digital marketing </li><li>Experience with ecommerce platforms, CMS tools, BazaarVoice, JIRA, Web Analytics Tools (preferably adobe analytics), Excel </li></ul> <p>BENEFITS & PERKS:</p> <ul> <li>Competitive healthcare, dental & vision insurance </li><li>401(k) matching after one year of employment </li><li>Generous PTO + company holidays </li><li>Diversity programs </li><li>Much more! </li></ul>