<p>Please note: State agencies that contact job applicants do not usually request personal or financial information via text message or over the phone in connection with your response to a job posting. If you are contacted for such information by these methods, or any other method, please verify the identity of the individual before transmitting such information to that person.</p> <p>Note: For questions about the job posting, please contact the agency that posted this position by using the contact information provided on the "Contact" tab for the position.</p> <p>Review Vacancy</p> <p>Date Posted 03/13/25</p> <p>Applications Due03/28/25</p> <p>Vacancy ID182679</p> <ul> <li>Basics </li><li>Schedule </li><li>Location </li><li>Job Specifics </li><li>How to Apply </li></ul> <p>NY HELPNo</p> <p>AgencyGeneral Services, Office of</p> <p>TitlePublic Information Specialist 2 (Digital Content) - [Digital Content & Social Media Strategist] - VID 182679</p> <p>Occupational CategoryOther Professional Careers</p> <p>Salary Grade23</p> <p>Bargaining UnitPS&T - Professional, Scientific, and Technical (PEF)</p> <p>Salary RangeFrom $84156 to $106454 Annually</p> <p>Employment Type Full-Time</p> <p>Appointment Type Contingent Permanent</p> <p>Jurisdictional Class Non-competitive Class</p> <p>Travel Percentage 10%</p> <p>Workweek Mon-Fri</p> <p>Hours Per Week 37.5</p> <p>Workday</p> <p>From 8 AM</p> <p>To 4 PM</p> <p>Flextime allowed? No</p> <p>Mandatory overtime? No</p> <p>Compressed workweek allowed? No</p> <p>Telecommuting allowed? Yes</p> <p>County Albany</p> <p>Street Address Empire State Plaza</p> <p>City Albany</p> <p>StateNY</p> <p>Zip Code12242</p> <p>Duties Description The NYS Digital Services team at the Office of General Services (OGS) is seeking a skilled Digital Content & Social Media Strategist to lead and refine digital communication and social media initiatives. The Public Information Specialist 2 (Digital Content) will function as the Digital Content & Social Media Strategist and will be a key collaborator with the Governor's communications team, state agency leadership, and policymakers to shape and manage impactful digital content.</p> <p>The NYS Digital Services is a team of strategists, product managers and technologists working with agencies to streamline and improve the digital experience across New York State. We strive to create a community that works together to provide programs and services to New Yorkers in an efficient and user-friendly way.</p> <ul> <li>Consult with program staff and state agencies on online communications, including web content, social media, strategy, and paid advertising. </li><li>Develop, approve, and manage social media and email campaign content, including scheduling and performance analysis. </li><li>Maintain and update the New York State Social Media Style Guide while advising on best practices. </li><li>Monitor state and federal news to inform digital content and strategy. </li><li>Manage and update website content, ensuring accessibility and compliance. </li><li>Test new digital tools, report issues, and collaborate with IT teams for improvements. </li><li>Oversee the creation of multimedia assets, including graphics, photography, and video. </li><li>Supervise and support content creation staff to ensure consistency and quality. </li><li>Perform other duties as assigned. </li></ul> <p>Operational Needs</p> <p>This position may require routine evening and weekend work, as well as some travel on occasion between Albany and NYC.</p> <p>Minimum Qualifications Seven years of experience* in public relations, social media, and digital communications.</p> <ul> <li>Substitutions: A degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree may substitute for experience as follows: </li><li>Associates degree: Two years of required experience </li><li>Bachelor's degree: Four years of required experience </li><li>Master's degree: Five years of required experience </li></ul> <p>Preferred Qualifications</p> <ul> <li>Simplifying complex government processes for online audiences. </li><li>Managing websites, including content creation and CMS editing. </li><li>Overseeing government communications on social media (Facebook, X, Instagram, YouTube, LinkedIn). </li><li>Running and optimizing digital ad campaigns. </li><li>Developing content strategies for effective digital communication. </li><li>Applying UX and design thinking (user research, wireframing, prototyping). </li><li>Analyzing data with Google Analytics. </li><li>Utilizing Adobe Creative Cloud (InDesign, Photoshop, Acrobat Pro). </li><li>Strategic thinker with a user-focused, continuous improvement mindset to enhance New York State's digital presence. </li><li>Ideal candidates are digital content strategists first, with strong expertise in social media management, proficiency in online communication tools, and adaptability to new technologies. </li></ul> <p>Additional Comments The Office of General Services (OGS) is an equal opportunity employer, and we recognize that diversity in our workforce is critical to fulfilling our mission. We encourage applicants from all communities to apply.</p> <p>For a full version of OGS's EEO/AA statement and benefits joining Team #OneOGS, please visit http://www.ogs.ny.gov/employment.</p> <p>NOTE ON TELECOMMUTING: Employees are required to apply and obtain approval through management to telecommute according to the agency's Telecommuting Program Guidelines.</p> <p>Some positions may require additional credentials or a background check to verify your identity.</p> <p>Name Human Resources/KE</p> <p>Telephone 518-473-5282</p> <p>Fax 518-486-1631</p> <p>Email Address HRresumes@ogs.ny.gov</p> <p>Address</p> <p>Street NYS Office of General Services, HRM</p> <p>31st Floor Corning Tower, Empire State Plaza</p> <p>City Albany</p> <p>State NY</p> <p>Zip Code 12242</p> <p>Notes on ApplyingPlease submit a resume and cover letter detailing how you meet the minimum qualifications. Indicate the Position Title & Vacancy ID number of each position you are applying to.</p>